A Direct Utility Model for Access Costs and Economies of Scope by Dong Soo Kim, Sanghak Lee, Taegyu Hur, Jaehwan Kim, Greg M. Allenby :: SSRN | 您所在的位置:网站首页 › kim dong soo › A Direct Utility Model for Access Costs and Economies of Scope by Dong Soo Kim, Sanghak Lee, Taegyu Hur, Jaehwan Kim, Greg M. Allenby :: SSRN |
A Direct Utility Model for Access Costs and Economies of Scope
Kim, Dong Soo, Sanghak Lee, Taegyu Hur, Jaehwan Kim, and Greg M. Allenby (2023) “A Direct Utility Model for Access Costs and Economies of Scope,” Management Science, forthcoming. Posted: 25 Aug 2015 Last revised: 3 Jan 2023 See all articles by Dong Soo KimDong Soo KimOhio State University (OSU) - Fisher College of Business Sanghak LeeArizona State University; University of Iowa - Department of Marketing Taegyu HurIowa State University; Ohio State University (OSU) - Department of Marketing and Logistics Jaehwan KimKorea University Business School (KUBS) Greg M. AllenbyOhio State University (OSU) - Department of Marketing and Logistics Date Written: June 30, 2021 AbstractConsumers encounter costs and inconvenience in the purchase and consumption of goods. Time, effort, training, and expertise, also referred to as access costs, are examples of factors that constrain the ability of consumers to derive utility from offerings beyond the price of a good. Economies of scope exist when household production of these factors share commonalities among choice alternatives, making it more likely that some products would be purchased and consumed in conjunction with others. For example, consumers planning out-of-town travel might consider visiting multiple tourist attractions during their trip, and course offerings might appeal more to students who are already in the mindset of taking courses. We develop a model with economies of scope that captures a leveraging effect where the purchase of one good makes the purchase of other goods more likely. Our model offers an alternative explanation of complementary purchases that are driven by cost reductions rather than utility enhancements. The model is applied to four conjoint datasets where we find that economies of scope and access costs play an important role in consumer purchases and have high economic value relative to the role played by price. Keywords: Budget Constraint, Time Costs, Cross-selling JEL Classification: C25, C40, M31 Suggested Citation: Suggested Citation Kim, Dong Soo and Lee, Sanghak and Hur, Taegyu and Kim, Jaehwan and Allenby, Greg M., A Direct Utility Model for Access Costs and Economies of Scope (June 30, 2021). Kim, Dong Soo, Sanghak Lee, Taegyu Hur, Jaehwan Kim, and Greg M. Allenby (2023) “A Direct Utility Model for Access Costs and Economies of Scope,” Management Science, forthcoming., Available at SSRN: https://ssrn.com/abstract=2649990 or http://dx.doi.org/10.2139/ssrn.2649990 Dong Soo Kim![]() 558 Fisher Hall2100 Neil AvenueColumbus, OH 43210-1144United States614-313-4868 (Phone) Sanghak Lee Arizona State University ( email )Tempe, AZ 85287-4106United States480-965-5433 (Phone) University of Iowa - Department of Marketing ( email )United States Taegyu Hur Iowa State University ( email )613 Wallace RoadAmes, IA 50011-2063United States Ohio State University (OSU) - Department of Marketing and Logistics ( email )Fisher Hall 5402100 Neil AveColumbus, OH OH 43210United States Jaehwan Kim Korea University Business School (KUBS) ( email )Anam-Dong, Seongbuk-GuSeoul 136-701, 136701Korea822.3290.2603 (Phone)822.922.7220 (Fax) Greg M. Allenby (Contact Author)![]() Fisher Hall 5242100 Neil AveColumbus, OH 43210United States |
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